Five focused engagements, designed to build on each other — and two services available independently whenever you need them.
Our services are designed as a connected system, not a menu of isolated options. Market Research and Competitive Analysis build the foundation. Brand Positioning & Messaging sharpens how you communicate it. Growth Strategy defines where and how you take it to market. Marketing Measurement Strategy and Fractional Marketing Director can be used as ongoing projects to continuously strengthen your business.
Before you can reach the right customers, you need to understand them. A Market Research engagement gives you a clear picture of your audience, their needs, and the segments most worth pursuing — grounded in real data, not assumptions.
Each engagement includes two customer personas. Additional personas can be added as needed. All research is secondary; primary research is a separate engagement.
Understanding your competitors is as important as understanding your customers. A Competitive Analysis engagement maps how one competitor is positioned — their messaging, their strengths, their gaps — so you can find where you have room to win.
Each engagement covers one competitor in depth. Repeat engagements for the same client use a streamlined process.
With a clear picture of your market and your competition, you can define how your brand stands apart — and articulate it in language your audience actually responds to. This engagement delivers a positioning statement, messaging framework, and voice direction your team can carry into every channel.
A Growth Strategy pulls everything together — your research, your positioning, your competitive context — into a concrete marketing channel strategy and campaign outlines. You'll leave with a clear direction for where to invest and why, and a framework your team or agency can execute against.
All campaign assets are created by your team or a partner of your choice. We define the direction; you execute.
A strategic framework that defines what success looks like for your marketing — which KPIs matter, how to attribute results, and how to structure your reporting. Implementation is handled by your team or technical partner.
A senior marketing strategist in your corner every month — without the cost of a full-time hire. Available for team guidance, strategic oversight, KPI monitoring, and ongoing direction across all areas of your marketing.
Tell us where you are and what you're trying to solve. We'll help you figure out the right starting point.